Blog

The Morning After a Fallout – all eyes on Boots UK



This weekend we saw criticism hit Britain’s largest pharmacy, after the chain refused to reduce the price of its morning after pill. Many of its high-street competitors had already slashed their prices but Boots stood strong over its stance – a cut in price would only incentivise the use of the morning after pill, something the brand simply does no...


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Changing Communications: Going Live



We know that the way we communicate with our audience is changing. We are experiencing a digital age that has changed everything, and continues to advance, keeping businesses and communications professionals on their toes. In a world where ‘lenses’ aren’t just camera accessories, ‘stories’ aren’t just found in books and ‘chat’ doesn’t take place wi...


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Personalising your brand on social media



Most of us have seen the examples floating around Twitter or Facebook, of clever witty responses to customer queries, fired out on social media by everyone from Tesco to Samsung. How though, can following suit benefit you as a brand? Increasing numbers of people are bypassing traditional ways of finding out about a company, choosing instead to look...


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Pokémon Go and Going Viral: A Lesson for PRs in Digital Launches and Longevity



After a spectacular launch onto smartphones across the U.S., New Zealand and Australia, the cartoon creatures of the Pokémon Go universe last week found their way onto the shores, and in the streets, parks and buildings, of the UK. Already the fastest game to top the App Store in history, making an estimated $1.6million a day from iPhone users in t...


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The changing digital landscape – don’t get left behind



Social media is ever evolving, ever changing and something that a business with a strong communications strategy needs to stay on top of. As PR and communications professionals, we are at the cornerstone of developments and sometimes, even we don’t know what is coming next. What’s certain is that in the digital age, companies that don’t embrace onl...


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Facebook Introduces New Faces



Unless you’ve been holidaying on a remote island without access to social media, you will have noticed that Facebook recently launched six new reaction buttons, allowing users to express their opinions more clearly than with just a click of the ‘like’ button or tap of the iconic thumbs up. Social media users are now able to respond to Facebook post...


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Today's News, Tomorrow's Fish Wrapper: The Death of Print Media



In this week’s Papillon blog, Trainee Account Executive, Steph Marshall, explores the place of print in a digital world. When a piece of print media arrives at the office, it’s like a PR’s birthday card: an often beautifully designed celebration of the exposure you have secured for your client. It’s met with excitement and joy and congratulations a...


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PR Measurement: The good, the bad and the irrelevant…



Those of us under the age of 25 (ahem) may often hear PR veterans harking back to a time when PR gold was securing a double page feature in a glossy national. In simpler times, the measurement of success was limited yet clear. We suddenly became best friends with the previously shunned advertising department as we scurried around trying to determin...


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First Impressions



Fresh from my degree in English and American Literature I hotfooted it down to the nearest newspaper with high hopes of getting some real hands-on experience in the media. After all, I had always had a passion for communication and what better place to put it to work than a bustling newsroom? But it wasn’t long before I realised that true communica...


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My First Week at Papillon PR



Our new graduate account executive, Becky Archer, tells us about her first week at Papillon and the learning journey she’s about to embark on after completing her degree in Journalism… The first day of my new job came around so quickly. After only graduating in September, I was now in full time employment. I was extremely happy and so grateful to b...


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Managing Crisis Communications



Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There's no such thing as bad publicity? Well, we’d beg to differ, along with industry giants Thomas Cook, BP and Tesco to name but a few, who have all seen their profit margins...


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Back to the Future and art of the topical hook



If we had a pound for every time a new client asks us ‘what makes news?’ we’d all be sporting the latest designer clobber and, let’s face it, be sunning ourselves on a sandy beach somewhere tropical. You get the idea: it’s a common question. We get asked it a lot. And there’s a simple answer. For something to be ‘newsworthy’ it needs to incorporate...


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It’s all in your imagination…



Senior Account Manager Sarah Murray gives her views on the perception of Public Relations and how these misconceptions can stifle creativity in the industry. PR is a sector that many have found difficult to define, even PR professionals themselves. Perhaps it is because we try and convey the specifics behind the art, when it is an industry so varie...


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Media meets PR



As a recent graduate in BA (Hons) Film and Television from University of Lincoln, our Trainee Account Executive, Steph, discusses why media training has helped her transition into the world of PR. Having realised some time during the first year of my Film and Television degree that my true passion lay on the other side of the industry in PR, a seri...


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