Posted by on Dec 30, 2015 at 11:34am
Fresh from my degree in English and American Literature I hotfooted it down to the nearest newspaper with high hopes of getting some real hands-on experience in the media. After all, I had always had a passion for communication and what better place to put it to work than a bustling newsroom? But it wasn’t long before I realised that true communication takes place long before a story reaches the media.
On the surface of things, the public relations industry and the world of journalism do have a lot of similarities. They both understand the reach a carefully crafted story can have if placed in the right hands and have seen how detrimental bad publicity can be to a budding business’s reputation, but in reality, that is where the similarity ends.
As a journalist I had often spent time getting to the crux of the story, or trying to discover hidden morsels of information, but what was new to me was being given the creative freedom that comes with an industry as broad and diverse as public relations. I was suddenly trying to work a completely different set of muscles and I knew that a major part of my career would be my ability to adapt and take on many different roles to thoroughly support each client. Immediately though, as many other former journalists can probably confirm, I can see that I have some invaluable transferable skills. Of course, there are the obvious advantages of someone who has been on the other side of the PR pitch but it is my unique perspective and insider knowledge of the newsroom that I don’t think should be underestimated.
As my first week at Papillon PR comes to a close, I know that I have a steep learning curve ahead of me but my experience has provided me with a strong foundation and I’m definitely looking forward to the challenge.