Posted by on Oct 01, 2015 at 9:20am
As a recent graduate in BA (Hons) Film and Television from University of Lincoln, our Trainee Account Executive, Steph, discusses why media training has helped her transition into the world of PR.
Having realised some time during the first year of my Film and Television degree that my true passion lay on the other side of the industry in PR, a series of somewhat terrifying questions loomed over me: What have I done? Am I in the wrong degree? Am I making a huge mistake?
Until I started my career at Papillon PR, I did not fully appreciate how much PR and the media were interlinked. Social media has become an essential feature to a successful PR campaign and a useful tool to promote businesses to a wide audience. They are an easy way to personalise a business in a way that traditional press releases cannot. Their informality and first-person address gives the business a ‘face’ for customers to respond to, and it’s also a good way to promote company news and activities.
Similarly, many agencies now amalgamate marketing and design into their portfolio of in-house skills and overall offering, making them a more financially viable choice for clients. An increasingly digital age, a number of campaigns now also incorporate web design, social media management, multimedia production and design as part of the contract with the agency, which are skills that almost all media degrees now cover.
On a regular basis, I find myself on jobs for clients that include a photography shoot to accompany a press release, organising a press shoot or editing photos ready for press distribution, something that has become almost second nature. The benefit of having an employee trained in photography and videography is that you can produce high-quality media specifically for a client with a full understanding of their key messages and context at a fraction of the cost, as well as an understanding of what images the media requires for them to pick your press release up.
As the dust settles on my university graduation ceremony and I enter my fifth month at Papillon PR, I have come to realise how invaluable my past media training is and will continue to be throughout my career.