Posted by on Apr 03, 2018 at 10:55am
The first three months of 2018 seem to have flown by. Before we start to roll out our own spring campaigns, we wanted to take five minutes to recap some of the creative PR moments that have caught our eye so far this year:
Time’s Up, the movement started by women in the entertainment industry, centres around safety and equality in the workplace. Not only did it shine a light on the prevalence of sexual harassment and misconduct, it gave every day people a voice. The campaign offered people who have suffered the support and confidence to come forward and express their concerns. The aim of the movement is to address these issues and put an end to discrimination, harassment and abuse in all work places.
Valentine’s dinner at Greggs
To celebrate Valentine’s Day, Greggs launched a campaign with OpenTable to offer its customers a four-course sit down meal to share with the special person in their lives. At £15 a head, the budget-friendly offering generated a real buzz on social media and sold out in only 20 minutes.
Yo! Sushi brings Japanese inventions to the UK
The street food chain has brought chindongu, the Japanese term for ‘useless inventions’, to the UK. Available for your consideration are the oh so essential noodle splash guard, noodle cooler and napkin hat. Each unique offering is paired alongside one of the restaurant’s dishes, adding a touch of novelty to the dining experience – and something to tell your friends about.
AirBnB Blue Planet competition
Super fans of Blue Planet II are being given the chance to win a trip to the series research vessel, Alucia. The BBC has teamed up with AirBnB to offer three David Attenborough fans the once in a lifetime opportunity. The successful entrants will share meals with the crew and take part in active research while on board. The competition offered an exciting opportunity for avid fans to be part of the action and is a great way of getting people talking about the series.
KFC chicken shortage
The recent chicken crisis could have been a complete disaster for KFC’s reputation. But the way it was handled actually increased engagement and got people talking about how much they love chicken. Its witty apology, which featured an anagram of its logo’s lettering, provided some light relief and shifted focus off what could have been a PR disaster.