The Account Manager is a key member of the team working on and managing a portfolio of clients.
The AM will make a strong contribution to key business objectives through campaigns and support the Account Director with the management of clients.
Proficient in PR skills, the Account Manager will line manage junior team members and graduates and oversee and monitor their workload.
The Account Manager plays a key role in winning new business and will have an understanding of the budget implications of their actions.
High level of writing skills and ability to adapt style for different audiences
A strong understanding of the media, editorial requirements and what makes a story
Ability to demonstrate creativity and innovative thinking
Experience of delivering impactful PR campaigns from inception through to delivery
Ability to build relationships internally and externally, at all levels
Strong organisational and time management skills
A self-starter, demonstrates the ability to work independently, whilst maintaining team role
Strong administrative and project management skills
Professional demeanour, sets a strong example to junior members of the team
A thorough understanding of the PR industry
Ability to work to deadlines
Strong presentation skills
Coaching and mentoring skills
Team building skills, the ability to foster good team relations
High level of initiative and self-motivation with a desire to succeed and achieve
Reliable, committed and organised with an ability to handle change easily
Confident, self-aware, outgoing and empathetic
A problem solver with a positive outlook
Plan and implement impactful PR campaigns
Develop and lead PR strategies from formulation through to execution aligning them with the clients key business objectives
Combine creativity with knowledge of the media to recognise media angles and generate positive
news coverage, profile pieces and features across a broad media spectrum
Write journalist quality press releases and set a best practice standard of writing for junior members of the team
Assist in the reporting, analysis and evaluation of PR campaigns
Liaise with the client and act as key point of contact in support of senior consultants
Sell ideas, promotions and features to clients and media
Delegate to junior team effectively
Supervise AEs and graduate activity and workload
Fully participate in brainstorms and create workable programmes for new business and existing clients
Keep track of impending deadlines and ensure all work is completed in a timely manner
Actively participate in new business development including proposal writing
Identify new business opportunities
Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend
Ensure all work is completed on time and within budget
Report on client spend to Business Development manager for monthly invoicing
Crisis PR management
Leading client meetings
Liaising with external suppliers
Maintaining accurate records and files of all activities including timesheets and status reports
Devising and implementing social media and digital strategy
Attending relevant training sessions and industry events
Take an interest in current affairs and keep abreast of relevant news/issues, presenting opportunities to clients
Papillon PR is a fast-growing, creative PR agency with an impressive portfolio of clients in the hospitality, leisure, construction, care and education sectors, and we are excited to be in a position to expand our growing team of knowledgeable, friendly PR specialists.
We are looking for an accomplished, highly organised and enthusiastic Account Executive with excellent copywriting skills, strong communication skills and an advance level of social media ‘know-how’. Successful applicants will be confident in maintaining relationship with both key media and clients.
They will demonstrate drive and enthusiasm, and will have an evident passion for the world of PR. They will be an ultimate team player, and support their account team in delivering strategies to ensure maximum reach, audience engagement and client satisfaction.
Papillon PR encourage a creative working environment to facilitate an inspired and innovative approach to PR. Our chosen candidate will be proactive with a sense of fun and utter commitment to the company’s ethos and goals.
We’re looking for somebody with
12 months agency experience
Good knowledge of the care and education industry
An excellent understanding of the media with proven contacts across consumer and trade press
Strong copywriting skills across a range of mediums
Good knowledge of social media
Good organisational skills and strong attention to detail
A confident, friendly approach
To maintain strong media, client and partnership relations
Writing press releases, features, newsletter, web copy, reports etc.
Provide essential support to the account team to develop and implement PR strategies and campaigns
Hold a range of responsibilities across client accounts
Maintaining a range of reporting documentation, including status reports and press cuttings portfolio
Manage a range of social media accounts, including content and analytics
To keep up to date with industry best practice, attend relevant training/seminars and contribute new ways of working for the benefit of both the agency and clients
To work with the account team to ensure deadlines/targets are met