Forward features infiltration

Forward features infiltration

Taking a pro-active approach to securing engaging press coverage, rich in key messages, is a fundamental ethos at Papillon PR. We don’t expect the phone to ring and a journalist to beg a client – especially an unknown, 'new kid on the block' - to participate in an interview or submit an article for publication.

We subscribe to an external database that enables us to achieve full visibility over a range of publications and their forthcoming editorial features. In addition, we contact journalists on a regular basis to suggest new themes for features that we could weave in content from our clients. Once schedules are planned we continue to pitch for contribution opportunities, such as interviews, Q & A's or written comment. If there’s a feature on a relevant topic, in a relevant publication, we will strive to ensure our client is put forward for inclusion.