Thought leadership

Thought leadership

As editorial budgets and resources dwindle, Papillon PR capitalises on the need for engaging issues-driven content by positioning clients as experts and celebrities within their field. We research and draft full length viewpoint articles, by-lined to appropriate figure heads within a client’s organisation, that encompass the client’s key messages and subtly position the client’s offering. These credible articles are then placed in key publications which increase brand awareness and credibility to their target audiences.