Our story


Papillon PR is an energetic, creative and results-driven public relations agency based in beautiful South Derbyshire countryside, a stone’s throw from the cathedral city of Lichfield and just an hour from London Euston.  Founded by media professional, Katie Whirledge, Papillon PR sets itself apart by adhering to the ethos of ‘never bigger than our clients’. What matters to us here at Papillon is being able to deliver tangible results whilst demonstrating best practice. We share a genuine passion for language and story-telling and work extremely hard to enhance the reputations of our remarkable portfolio of clients.

Our talented team is made up of seasoned PR industry professionals, crisis management specialists, ex-journalists and high calibre graduates. We don’t compete against each other - yes, we’re competitive - but we combine our individual skills and expertise to create memorable and effective PR and communications campaigns. We roll up our sleeves and really get under the skin of our clients’ businesses so we understand their unique challenges and are able to deliver results that help them achieve their core business objectives.

Katie Whirledge
Katie Whirledge Founder and managing director

Katie founded Papillon PR in 2010 with a passion to provide creative, effective PR solutions for her clients. Katie’s vision for Papillon was to create a culture that offered a personal service to its clients, working alongside companies to ensure the PR strategy lends itself to the overall business objectives.  

As managing director, her unbridled energy and enthusiasm forges long-lasting relationships with clients, media and partners alike, and ensures motivation and creativity within the Papillon team is always at a high.

Katie has over 20 years of media experience having worked as a journalist, advertising executive at J Walter Thompson, copywriter and public relations consultant for a wide range of clients from various business sectors.

Katie loves being active, from climbing mountains, walking Monty the family Labrador, running half-marathons to chasing around after her three, sport-mad children. 

Sarah Murray
Sarah Murray Account director

As account director, Sarah offers consultancy on accounts across Papillon’s portfolio, manages the Papillon team and oversees new business.

After gaining her BA (hons) degree in Public Relations in 2007, Sarah went on to work in house at a national childcare provider, before freelancing for agencies working on multi national brands and independent retailers. Sarah worked on London’s 2012 East End Film festival at The Brickhouse on the famous Brick Lane.

Sarah joined Papillon in 2014, working across the leisure, hospitality and retail accounts. Sarah took on the role of Account Director in January 2016, using her organisational skills and experience of the industry to set account strategy and tactics, offer her PR consultancy services, manage client relations and support business development.

Interesting fact: Sarah wanted to be an astronaut at school and carried out her work experience at The Royal Observatory in Greenwich when she was 17.

Rebecca Cousins
Rebecca Cousins Senior account manager

Rebecca handles our care, education and housing accounts and is responsible for ensuring work is delivered on time and to a high quality. She graduated from the University of Derby with a first-class degree in Broadcast Media and Media Writing, and since then has gained four years’ varied full-service agency experience.

Rebecca is passionate about public sector communications and is particularly experienced in housing, having worked with more than 20 housing associations across the UK and their developer and local authority partners. Rebecca also serves as the social media and marketing board member for the Midlands branch of the Women in Social Housing networking group.

Interesting fact: Soon after she meets new people, Rebecca is forced to admit that she has anosmia – no sense of smell – which people seem to find quite fascinating! 

Simran Devgun
Simran Devgun Trainee account executive

Simran joined the team in April 2017 after graduating from University of Leicester with a degree in History. Before starting at Papillon she interned at various agencies including Bell Pottinger and loves getting out and about to meet clients.

Interesting fact: Sim loves travelling and recently toured Southeast Asia where she was chased by an elephant – thankfully she wasn’t seriously injured! 

Kim Whitty
Kim Whitty Events co-ordinator

Kim joined Papillon in April 2017 while graduating from the University of Lincoln with a BA (Hons) Public Relations degree.

She gained valuable agency experience during work placements with B2C clients in the education and food sectors, particularly enjoying the food photography awards and promoting Pink Lady apples!

Interesting fact: A keen dancer (see cheerleading photo) Kim has been known to make appearances in Panto, most notably with 1990s chart toppers Steps.